My blog's name doesn't work

It took me weeks to think of a name for this blog, and I spent most of that time circling around bad ideas like a stick caught in an eddy. Then one night ‘essay essence’ flew into my head and I just knew I’d got it. ‘Essay essence’ was a neat summary of the blog’s purpose (explaining articles and books). It was a charming image, as if distilling articles would produce something precious and tasty — like vanilla essence. And it was eloquent, a pair of two-syllable words with complimentary ‘ess’ sounds.

The best laid plans o’ mice an’ men gang aft agley, mused Robert Burns. And so they do. The name’s a flop. The blog’s no longer about explaining books and articles. No one understands the nice essence-distilling idea until I explain it. But most annoyingly, people don’t even hear the words right. The sibilance smudges the syllables, and even when people hear the sounds correctly they think I’ve said ‘SA essence’. What the hell would SA be anyway?! Of course, people understand the name if they see it written. But if they hear it, it’s a failure the moment the esses leave my lips.

That said, I’m still not changing the damn name until I think of something better.

So, ‘essay grooming’?
N.B. SAGrooming, which I pass every day,
highlights the ‘SAG’ bit in red on their posters.